A Google Business Profile is a key component of any company’s online presence. It provides potential customers with vital information about your business, such as your operating hours, location, and customer reviews. However, if your profile gets suspended, it can significantly impact your visibility on Google search results and Google Maps. Here’s a step-by-step guide on how to fix a suspended Google Business Profile.
Step 1: Understand Why Your Profile Was Suspended
Google may suspend business profiles that violate its guidelines. The reasons for suspension can vary, but common ones include providing inaccurate information, creating multiple profiles for the same business, or engaging in prohibited activities. Try to identify the reason for suspension by reviewing Google’s guidelines and cross-referencing them with your profile.
Step 2: Review and Correct Your Business Information
Ensure that all the information on your profile is accurate and up-to-date. This includes your business name, address, contact details, category, and operating hours. If there are any discrepancies, correct them immediately. Remember, your business name should reflect your business’s real-world name as used in your storefront, website, stationery, and other branding.
Step 3: Remove Any Duplicate Profiles
If you have more than one profile for the same business location, this could lead to suspension. To resolve this, remove any duplicate profiles. You can do this by signing in to Google My Business, choosing the duplicate profile, and selecting ‘Remove profile’.
Step 4: Comply With Google’s Guidelines
Ensure you are fully compliant with Google’s guidelines. Avoid spammy behavior like keyword stuffing in your business name, posting misleading information, or writing fake reviews. The guidelines are there to ensure that users get accurate and relevant information when they use Google, so adhering to them is crucial.
Step 5: Submit an Appeal
Once you have corrected your profile and ensured compliance with Google’s guidelines, the next step is to submit a reinstatement request. You can do this through the Google Business Profile Help Center. Make sure to provide all the necessary information and be as detailed as possible about the steps you’ve taken to comply with the guidelines.
Step 6: Wait for Google’s Response
After submitting the appeal, you’ll need to wait for Google to review your request. This can take anywhere from a few days to a couple of weeks. During this time, it’s important to be patient and refrain from making further changes to your profile.
Step 7: Regularly Review Your Profile
Once your profile is reinstated, regularly review it to ensure ongoing compliance with Google’s guidelines. This proactive approach will help prevent future suspensions and ensure that your business maintains a strong and positive online presence.
In conclusion, while having your Google Business Profile suspended can be a setback, it’s often something that can be resolved by understanding the issue, correcting any violations, and appealing to Google. By following these steps, you can get your business back in the Google search results and continue reaching potential customers.
Rex Camposagrado is an SEO Expert & Digital Marketing MBA with over 20 years of experience. An Adjunct Instructor in Digital Marketing and an award-winning SEO receiving a BrightEdge Edgies Award winner for SEO Performance & Results in 2018. He’s worked with small businesses to Fortune 500 companies and enjoys helping companies grow their web presence because when they succeed, he feels that he succeeds as well!