The Importance of Google Business Profiles for Businesses
In this digital age, where online presence is paramount, businesses need to leverage every tool at their disposal to reach potential customers. One such tool that often goes underutilized is Google Business Profile (formerly known as Google My Business). Google Business Profile is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. For businesses, it’s not just a nice-to-have; it’s essential. Here’s why.
1. Visibility in Local Searches
When customers search for business services, they usually look for businesses close to their location. Google Business Profile improves your visibility in local searches. By listing your practice on Google Business Profile, you’re more likely to show up in the ‘local pack’ – the box of local business listings that appear at the top of Google’s first page when users conduct a local search.
2. Enhanced Customer Trust
Trust is crucial in healthcare. Customers want to know they’re in safe hands. A complete, accurate, and verified Google Business Profile can enhance customer trust. It shows that your business is legitimate and transparent. Reviews left by other customers on your profile further validate your credibility and can influence potential customers’ decisions.
3. Improved Online Reputation Management
Online reputation is incredibly important for businesses. Google Business Profile allows customers to leave reviews about their experiences. While this may seem daunting, it provides an opportunity to manage and improve your online reputation. Responding to reviews, whether positive or negative, shows that you value customer feedback and are committed to improving customer care.
4. Insight into Customer Behavior
Google Business Profile provides valuable insights into how customers find your listing, what actions they take, and other trends. These insights can help you understand your customers better, optimize your listing, and refine your marketing strategies.
5. Showcasing Services and Facilities
With Google Business Profile, you can highlight important details about your business like operating hours, available services, and facilities. You can also post updates, offers, and events, keeping your customers informed and engaged.
6. Easy Appointment Scheduling
Customers appreciate the convenience. Google Business Profile allows you to add a booking button to your listing, making it easier for customers to schedule appointments directly from the search results page.
Top 10 Reasons for Having a Google Business Profile for Your Business
- It’s free!
- Makes your business visible – GBP listings get priority on first page of local search results.
- Displays useful and correct information about your business.
- Provides a great first impression.
- Improves SEO (Search Engine Optimization).
- Engage and respond to customer reviews. In fact, businesses that respond to a minimum of 25% of reviews, average up to 35% more revenue.
- Is part of your Google Profile, which included Google Maps, Google Ads and other Google Tools.
- Gain customer insight, like how customers found your listing and any actions they may have taken. Use customer insight to improve your business.
- Create a free website directly in GBP.
- Another online communication channel that can be used to help you grow your business.
In conclusion, Google Business Profile is a powerful tool for businesses. It enhances visibility, builds trust, enables reputation management, provides valuable insights, showcases services, and simplifies appointment scheduling. If you haven’t already, it’s time to set up your Google Business Profile and start reaping the benefits.
Rex Camposagrado is an SEO Expert & Digital Marketing MBA with over 20 years of experience. An Adjunct Instructor in Digital Marketing and an award-winning SEO receiving a BrightEdge Edgies Award winner for SEO Performance & Results in 2018. He’s worked with small businesses to Fortune 500 companies and enjoys helping companies grow their web presence because when they succeed, he feels that he succeeds as well!