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Search Engine Marketing (SEM) or Paid Search (Pay-Per-Click)
Paid Search Campaigns
Search Engine Marketing (SEM) or Paid search, also known as pay-per-click advertising, is a highly effective method of driving targeted traffic to your website. This digital marketing strategy involves creating ads that appear on search engines such as Google or Bing when potential customers search for specific products, services, or information related to your business. By using paid search, businesses can improve their online visibility and attract visitors who are actively searching for what they offer.
This form of paid advertising allows for targeting based on geographic location, demographics, and even specific keyword phrases. This means that your ads will be shown to a highly relevant audience which can lead to higher click-through rates and ultimately more conversions. With Google Ads and Bing Ads being two of the most popular platforms for paid search, businesses of all sizes can benefit from this powerful marketing tool.