Is Investing in SEO still worth it in 2023?
Search Engine Optimization (SEO) is a digital marketing strategy that aims to improve a website’s visibility in search engine results pages (SERPs). But with the rapid changes in the digital landscape, many business owners and marketers find themselves asking: Is it worth investing in SEO in 2023?
The Value of SEO
According to a study by WebFX, about 93% of online experiences begin with a search engine. This statistic alone provides compelling evidence on the importance of SEO. When done correctly, SEO can significantly increase your website’s visibility, drive more organic traffic, and ultimately lead to higher conversion rates.
Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine clicks go to organic results (SEO), with just 6% of click share left for paid search ads (Google Ads).
Many of your competitors are likely investing in SEO. By optimizing your website, you can level the playing field or even gain an edge in your industry. Outranking competitors in search results can translate to higher market share and revenue.
Websites that appear at the top of search results are often perceived as more credible and trustworthy by users as compared to Paid Ads. SEO helps build authority and credibility for your brand or business.
Longevity of SEO
Unlike other digital marketing strategies that offer immediate but short-lived results, SEO provides a long-term and solid foundation for your online presence. It’s a continuous process that, over time, can yield substantial returns on investment. SEO allows you to target specific keywords and phrases relevant to your business, attracting users who are actively searching for products or services like yours. This results in higher-quality traffic that’s more likely to convert into customers for the long-term as compared to pay-per-click.
SEO for Small Businesses
Contrary to some beliefs, SEO is not just for large corporations. Small businesses can also benefit greatly from SEO. As highlighted by Main Street ROI, as long as websites and search engines exist, SEO is necessary. By optimizing their websites for search, small businesses can compete with larger competitors, reach a wider audience, and boost their online credibility.For brick-and-mortar businesses, local SEO is crucial. It helps businesses appear in local search results and on platforms like Google Maps, making it easier for potential customers to find your physical location.
The ROI of SEO
Investing in SEO can indeed be expensive. However, when done correctly, it should pay for itself. Forbes reveals that ranking high for specific keywords can bring significant monthly revenue. Moreover, as Pure Visibility points out, good SEO can be seen as an investment rather than a cost5.
SEO: An Investment, Not Just a Cost
Every person on the planet searches for products, services, and information to make their lives easier. Your potential customers are likely among them. Therefore, SEO can be seen as an investment rather than just a cost. It helps businesses to be found by their target audience, providing a return on investment that continues to grow over time.
In conclusion, SEO remains a worthwhile investment in 2023. It offers longevity, broadens your reach, and provides a high return on investment. SEO is not just a technical aspect of online marketing; it’s a fundamental component of a successful online presence. It helps businesses reach their target audience, build credibility, and achieve sustainable growth in an increasingly competitive digital landscape. If you’re a small business owner or run a large corporation, investing in SEO can help you establish a strong online presence, attract more visitors to your site, and ultimately drive business growth.
Rex Camposagrado is an SEO Expert & Digital Marketing MBA with over 20 years of experience. An Adjunct Instructor in Digital Marketing and an award-winning SEO receiving a BrightEdge Edgies Award winner for SEO Performance & Results in 2018. He’s worked with small businesses to Fortune 500 companies and enjoys helping companies grow their web presence because when they succeed, he feels that he succeeds as well!