Yahoo is making a return to search

Yahoo is making a return to search

Yahoo has been dropping hints over the past couple of weeks about its return to competing in the search space.

They have been a significant player in the search space since its inception in 1994. After more than 25 years, the company is making a return to search with the launch of its new Yahoo Search product.

The search engine has been dropping hints over the past couple of weeks related to this return and is also hiring a Principal Product Manager for the Yahoo Search platform to help lead these initiatives.

The job posting. Yahoo posted a job listing for a “Principal Product Manager, Yahoo Search” a few weeks ago. The job posting, in part, reads:

“We’re looking for a Product Manager for Search at Yahoo. We are looking for folks that are interested in pushing beyond the status quo to change the way folks interact and use search.”

“As a Product Manager for Search, you will help develop our search strategy and roadmap and lead its execution. The ideal candidate will leverage strong organizational skills and deep subject matter expertise to partner with design, science, engineering, and other key cross-functional teams. You will determine what we prioritize for our customers in our search experiences and bring the vision to life. You will also lead the effort to discover and amplify content from across the vast Yahoo ecosystem to create new and innovative search experiences across surfaces and for our Search App. The role is also responsible for identifying and documenting product and business requirements and taking them from concept to production, while working with a broad set of stakeholders that include marketing, sales, legal, editorial, design, UXR, and other teams.”—Remote/Principal-Product-Manager–Yahoo-Search_JR0021973

The new Yahoo Search will be powered by Microsoft’s Bing search engine and will offer users fast answers when they’re on the go. It also features a minimalist design that makes it easy to navigate between search results.

In addition, they have launched an app for both Android and iOS devices that allows users to take photos and get search results based on what they see. This feature is especially useful for those who are looking for information about a particular place or object but don’t know where to start their search.

Yahoo is also looking to make search cool again with its new campaign, which includes tweets from its Yahoo Search account and job postings for Principal Product Managers. The company hopes that by making search more accessible and user-friendly, it can attract more people to use its services.

Overall, it looks like Yahoo is making some big moves in the search space and we can expect some exciting developments in the near future. With its new products and campaigns, Yahoo could become a major player in the industry once again.


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