Sending traffic to a website is one part of the equation. The second half of the equation is keeping that traffic and converting visitors to sales. If you have a slow or unattractive looking website, the web traffic coming to your site will most likely “bounce” or leave within the first 10 seconds after landing on your website.
The average attention span of an Internet user is 6 seconds. If your website takes more than 6 seconds or the web page they land on looks bad when they initially come to the site, then the user will hit their back button and go to your competitor who has a better experience on their website.
In today’s SEO world, Google is becoming more intelligent and their algorithms focus on user experience. If the web experience is bad for the user, it will also look bad in the eyes of Google. If your site takes longer than 2 seconds to load, the text or elements are too close together where it is hard to read, or if your website is not mobile-friendly…Google will consider your website lower quality as compared to your competitors and you will not rank as high in the search engines.
Our web development services focus on the user experience or UX of your website. User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).
Having exposure online via SEO, Paid Ads, or social media is great. However, if you don’t have an attractive website with a good user experience, you are just loosing that traffic that you are bringing in. The longer you can keep visitors on your site, the increase in leads or sales you will have.
If you would like to learn more about our Web Development services, please call (847) 429-2161 or Contact Us for more information today!