Rapid SEO

Programmatic SEO to help grow your business!

Rapid SEO Strategy

Better Google Rankings & Mobile Searches

Rapid SEO is a Saas platform that automates generating 100s or 1,000s of landing pages for hyperlocal SEO and national SEO web visibility. It automates in a day, what would normally take months! If you want more traffic and leads to your website, or want to do better in mobile search results, you need it.

What is Programmatic SEO?

Programmatic SEO is a relatively new concept in SEO that involves developing landing pages on a larger scale. As an internet user, you’ve undoubtedly landed on pages like Trip Advisor, Yelp, and Zillow a billion times. They have thousands of pages of content that seems to always be at the top of hyper-specific search results.

Why? An SEO (search engine optimization) geek can determine the only answer that makes sense. It’s because of SEO! Without realizing it, programmatic SEO is actually a large practice in digital marketing.

Simply put, programmatic SEO is a method that addresses the growing amount of search traffic by publishing landing pages on a large scale.

SEO Services

Why do websites use programmatic SEO?

Travel, Ecommerce, Education, Real Estate, service, or aggregator websites use programmatic SEO because they know mass amounts of people are searching for these keywords and want to reach as many users as possible. Therefore, they must create thousands of landing pages so their links get clicked on the most. These landing pages are reached through mobile, voice, and local searches.

If they had to create these landing pages manually, it would take them years to complete them. You save time and money when you don’t have to worry about creating hundreds or thousands of local web pages or city pages that are difficult to manage. This is why they use programmatic SEO.

Scenarios for programmatic SEO would be creating “city” pages. For example, Tripadvisor has a page for almost everything travel related. Yelp has a page for all business searches. That’s because they use programmatic SEO to reach their target audience.

If someone searches locally for “top things to do in (city)”, Tripadvisor is always in the top results.

Do you need better hyperlocal SEO or Nationwide SEO?

In a nutshell, ‘hyperlocal SEO’ is doing the same kind of optimization, but for smaller, more focused localities such as neighborhoods, towns, streets, and spots located near well-known landmarks – rather than ‘local SEO’, which would normally stop at cities, districts, or regions.

An example of programmatic SEO for hyperlocal searches would a dentist’s website targeting multiple cities and creating a city targeted landing page for each city so that they will show up in Google searches.

Programmatic SEO for city page links

Is Programmatic SEO safe?

Google defines doorway pages (which is bad for SEO) as “sites or pages created to rank highly for specific search queries.” So, are programmatic SEO landing pages considered doorway pages? 

Google has also given some questions to assess whether the pages are prohibited doorway pages or not.

Google looks at:

  • Is the purpose for search engine optimization, or to lead visitors into the actual relevant portion of your site, or is it a vital part of the user experience?
  • Is the content on the page specific yet the page is meant to rank for generic terms. 
  • Do the pages duplicate items that already exist on the site to capture more traffic? 
  • Do these pages not create value for users, and serve as merely a passageway for affiliate traffic? 
  • Does the page exist as a mere “island?” Are they almost impossible to navigate from a different part of your site?

All SEO-developed pages are to an extent a doorway page, but Google is fine as long as it is vital to the site’s existence, and it delivers some sort of value. 

We follow all of Google’s guidelines, and all our programmatic SEO methods are honest, legal, ethical, and Google-approved. We’re a White Hat SEO company so your site and search rankings are always safe and secure.

 

 

 

Contact Us Today to Boost Your SEO!

Programmatic SEO is no walk in the park. However, any business looking to gain organic traffic by publishing at scale is going to see the positive impact of this SEO marketing strategy.

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