Case Studies

Healthcare

Diagnostic and Interventional Cardiology Magazine

 

Overview

Diagnostic and Interventional Cardiology (DAIC) reaches more than 25,000 healthcare professionals in cardiology, interventional cardiology and cath labs across the United States. These influential buying team members rely on DAIC’s award-winning editorial content and comparison charts as a unique research tool for specifying, recommending and approving technology/device purchases.

The Problem

Dicardiology and Interventional Cardiology Magazine’s main traffic sources came from direct, referral, email, and social media. They had very little organic traffic and they needed to improve their SEO efforts.

Services provided

Rex Camposagrado provided SEO, SEO Training for Editorial Staff, and social media training.

The Solution

DAIC BrightEdge

SEO work began in April 2017

Rex started SEO work on the Dicardiology.com website in April 2017. In less than a year, DAIC showed a +700% increase in Organic Traffic and SEO as a traffic source accounted for 64% of their overall traffic.

 

Publisher SEO

Sean R. Group Publisher – Dicardiology.com

“Rex is an SEO rock star — minus a rock star attitude. From the moment our editorial team started working with him, our web site analytics headed due north and never turned back. He mentored our team  on content optimization, cross-linking and other ways to increase visitor views, time on site and interaction.

Rex more than doubled our web site organic traffic quickly and exponentially increased all other site metrics. His command of Google Analytics and tools like BrightEdge, coupled with his web site wizardry, was amazing. In 2018, Rex received a prestigious Edgie Award for SEO Performance and Results. Rex is a leader, a team-player and a thoughtful problem solver and very easy to work with.”

ITN logo

 

Overview

Imaging Technology News (ITN) provides healthcare professionals in radiology, radiation oncology, women’s health, molecular imaging and Health IT departments with vital information required to make informed purchasing decisions, gain greater efficiencies, and achieve successful outcomes for their patients. ITN brand content and editorial scope includes new and emerging technologies, case studies and white papers, online webinars and education, product comparison charts, business and economics updates, industry news and trends, and special supplements. ITN editorial content is also available to a global audience via an online digital edition, web site, e-newsletters, itnTV video and through multiple social media channels.

The Problem

ITN magazine’s main traffic sources came from direct, referral, email, and social media. They had very little organic traffic and they needed to improve their SEO efforts.

Services provided

Rex Camposagrado provided SEO, SEO Training for Editorial Staff, and social media training.

The Solution

ITN graph

Rex started SEO work on the website in April 2017. In less than a year, the website showed a +1040% increase in Organic Traffic and as a traffic source, SEO accounted for 74% of the overall traffic.

 

Dave F. headshot

Dave F. – Writer and Editor

“Our medical magazines were making good progress with gaining new traffic through content SEO optimization, but Rex was able to further enhance this through with a combination of technical SEO and suggestions for how we manage content. The result was a jump of more 1.6 million new pageviews for our websites in 2018.”

EON Case study

 

Overview

EON Clinics is a regional dental implant center that provides highly specialized dental implant services to patients around Chicagoland and Southern Wisconsin. They worked with several agencies throughout the years with little to no success. They relied mainly on TV, Radio, and traditional marketing to bring in new clients.

The Problem

EON Clinics’ biggest weakness is competition and industry saturation. As an expensive and specialized procedure, dental implants are the highest valued service offered by dental practices. This means competition is high for multidisciplinary and individualized practices alike. EON Clinics only offers dental implant services, unlike some of its competitors who offer a full suite of dental services. EON Clinics is also competing with big-name leaders in the industry who have national recognition.

EON Clinics continued to get “burned” by an agency after agency until he hired Rex to do his SEO and lead digital marketing strategies.

Services provided

Rex Camposagrado provided SEO and Digital Marketing services and created a custom SEO approach that stayed true to their voice and brand.

The Solution

EON Traffic Trend

Rex began a custom SEO strategy for hyper-local SEO, content marketing, increase blog articles for Google freshness and to engage more potential customers to become leads, which eventually converted to sales. There were 148 keywords on page 1 of Google and after 6 months there were 618 organic keywords.

Organic traffic increased by 300% and consultations more than doubled.

eCommerce

Abt Electronics

 

Overview

Abt Electronics (Abt.com) has been at the forefront of retailing excellence for more than 86 years. Today, Abt is the largest independently-owned, single-location retailer of electronics, appliances, and home goods in the USA. 

The Problem

Abt was using very well-known agencies and it always seemed that promises for results were never reached. Abt used a very well-known agency that runs TV commercials in the Chicagoland area. They found out that the agency’s media presence was just all “smoke and mirrors” and for 5 long years they had been with this agency, there was absolutely no movement with SEO and Organic Traffic at all. The owner said their results were stale the whole time they were with them and they didn’t see any search engine traffic growth. They just kept paying them over and over with no results and just had the comfort of saying they had an agency handling their online marketing even though they weren’t producing actual results.

Services provided

Rex Camposagrado provided SEO, SEO Content Writing, SEO Training for Editorial Staff, and offered digital marketing consulting to help drive more Organic Traffic to the site and increase online sales.

The Solution

From the SEO efforts, Rex increased Organic impressions by 116% and Total Organic Keywords by 27% within the first 8 months. He directed in-house Technical SEO, Off-Page SEO, On-Page SEO & SEO Content Writing for the e-Commerce site as well as the blog.

Big Win: Rex was able to rank highly competitive keywords on Page 1 of Google, such as “TV” and “Televisions” which had 66 million monthly search volume nationwide. This brought in a tremendous amount of free web traffic to the website and generated an abundance of sales revenue.

Finance

Zacks logo

 

Overview

Zacks.com helps investors find the best stocks with proven strategies, interesting commentary and powerful stock market and investing tools. Zacks Investment Research is one of the most highly regarded firms in the investment industry for stocks and investment research. The guiding principle behind our work is that there must be a good reason for brokerage firms to spend billions of dollars a year on stock market research. Obviously, these investment experts know something special that may be indicative of the future direction of stock prices. From day one, we were determined to unlock that secret knowledge and make it available to our clients to help them improve their investment results.

The Problem

Large agencies that work with established brands can be pricey. Zacks tried agency after agency and they just seemed to get “burned” each time. The success of your SEO plan rests on a delicate balance between expert service and committed experts. Since the turnover rate can be high among some agencies, your account services person may not have hands-on experience performing SEO. Agencies also use junior-level SEO people who don’t have enough experience handling bigger brands.

Services provided

Rex Camposagrado provided SEO, SEO Training for Editorial Staff, and managed the social media accounts for the company.

The Solution

Since 1995, Rex has been working on websites and is specialized in the ever-changing landscape of digital marketing and focuses primarily on organic search. Clients should expect Rex to possess the skills and experience to improve their search visibility. His goal is to get you results from organic search. If you want an expert who will address your organic needs head-on until results come through, Rex will get you there or die trying.

 

John t headshot

John T., former Vice President of Operations for Zacks.com

“I hired Rex after an extensive search for an SEO Expert and couldn’t have been happier with his work. His extensive knowledge of the industry and out-of-the-box ideas to generate Search traffic was what I needed and received. By the time I left Zacks.com he had nearly doubled the Search traffic while the Referral and Direct traffic only increased slightly.

Rex was challenged constantly with a lack of IT support and tools but somehow found a way to grow the business by finding different avenues within the SEO world to get his job done. This dedication to succeed is an attribute that is hard to find. While working with Rex, I learned to value his work ethic, trustworthiness and consistent performance on a constant basis. In fact, managing Rex was almost as if I wasn’t managing him at all – as his work spoke for itself.”

 

Nikhil t headshot

Nikhil T., former Project Manager for Zacks.com

“Rex possesses an encyclopedic knowledge of Search Engine Optimization (SEO), Social Media Optimization (SMO), Web analytics tools (eg, Google Analytics) and numerous other critical components of online marketing. Within a year, he has helped to drive explosive growth in organic traffic by applying his deep understanding of keyword research and knowledge of business and technology. Rex has strong problem-solving abilities and is adept at multi-tasking and working hard to get the job done. He is a very sharp and intelligent individual who is very easy to work with.”

Higher Education

Northwestern University Kellogg School of Management
 

Overview

Since 1908, the Kellogg School of Management has been at the forefront of transforming business education. Kellogg is a global business school with a vibrant community of faculty, staff, students, and alumni who shape the practice of business and organizations around the world. Kellogg brings a blend of theory and practice to its rigorous academic experience, creating a dynamic research and learning environment.

The Problem

The success of your SEO plan rests on a delicate balance between expert service and committed experts. Since the turnover rate can be high among agencies, your account services person may not have hands-on experience performing SEO. An agency with a high turnover rate of employees might lose your account in the shuffle, along with your wants and needs. When Mary, who has been working on your account for months, moves on and gets replaced by Bob, he’ll have to get familiar with your SEO game plan, which could take weeks. With so many different accounts changing hands, expect a learning curve as employees get caught up on the nuances of your brand.

Northwestern University

Services provided

For higher education and large corporate clients, Rex Camposagrado is an SEO advisor and PPC consultant offering guidance and in some cases implementation.

The Solution

Unlike agencies, consultants like Rex Camposagrado, is a well-seasoned expert and not a junior-level marketer. If you pick the right consultant like Rex, you’ll have a rock star marketer in your corner that can develop a strategy customized just for you. This usually means that the account service person (if there is a separate one) is also an expert in their field, giving seasoned recommendations and in some cases, even implementing them. Rex has in-depth knowledge of working on several higher education websites.

A consultant like Rex provides professional expert advice. Rex brings you one-on-one information and guidance on your company’s search engine optimization strategy. Expect him to have an intimate knowledge of the inner workings of SEO and how to develop and promote content to attract visitors that increase revenue.

Rex is highly specialized in the digital marketing industry and focuses primarily on organic search. Clients should expect him to possess the skills and experience to improve their search visibility. Their goal is to get you results from organic search.

Rex served as an SEO advisor and PPC consultant on retainer. When there were drops in performance by the agency, usually from the account being turned over to a new junior-level person taking over the account, Rex audited the work and conferenced into weekly SEO and PPC meetings with the agency. Rex presented his findings to the agency and guided them back on track to improve the performance of both SEO and their Google Ads.

 
 
 
 

Publications

From Rex’s time working as an in-house SEO Manager for Scranton Gillette Communications. For more than 114 years, Scranton Gillette Communications has prided itself on bringing vital information and expertise to specialty business-to-business markets including infrastructure, construction, water and music. 

bdc logo

 

Overview

An award-winning Building Design + Construction magazine that provides the best daily news, trends, and more for Architects, Engineers, and Contractors. BD+C’s cause is to provide essential solutions that inspire Building Teams to design and construct great places for people.

The Problem

BDC Network Magazine’s main traffic sources came from direct, referral, email, and social media. They had very little organic traffic and they needed to improve their SEO efforts.

Services provided

Rex Camposagrado provided SEO, SEO Training for Editorial Staff, and social media training.

The Solution

BDC graph
 

SEO work began in April 2017.

Rex started SEO work on the bdcnetwork.com website in April 2017. In less than a year, the website showed a +394% increase in Organic Traffic and SEO as a traffic source accounted for 64% of their overall traffic.

Construction Equipment logo

 

Overview

Construction Equipment is the magazine for ideas and insight for equipment professionals and is the most authoritative national equipment publication in the industry.

The Problem

Construction Equipment magazine’s main traffic sources came from direct, referral, email, and social media. They had very little organic traffic and they needed to improve their SEO efforts.

Services provided

Rex Camposagrado provided SEO, SEO Training for Editorial Staff, and social media training.

The Solution

 
SEO Work began in April 2017.

Rex started SEO work on the constructionequipment.com website in April 2017. In less than a year, the website showed a +371% increase in Organic Traffic and SEO as a traffic source accounted for 64% of their overall traffic.

Residential Products logo

 

Overview

Residential Products Online is a residential construction professionals magazine that gives the latest on new building product launches, installation techniques and news for residential builders, architects, remodelers, and kitchen & bath designers.

The Problem

Residential Products Online Magazine’s main traffic sources came from direct, referral, email, and social media. They had very little organic traffic and they needed to improve their SEO efforts.

Services provided

Rex Camposagrado provided SEO, SEO Training for Editorial Staff, and social media training.

The Solution

rpo graph
Rex started SEO work on the website in April 2017. In less than a year, the website showed a +860% increase in Organic Traffic and SEO as a traffic source accounted for 64% of their overall traffic.

Roads & Bridges logo

 

Overview

The editorial mission of Roads & Bridges magazine is to provide engineers, contractors and government officials with the latest advancements in the road and bridge industry, timely news coverage and important information on products beneficial to the jobsite or office.

The Problem

Roads & Bridges Magazine’s main traffic sources came from direct, referral, email, and social media. They had very little organic traffic and they needed to improve their SEO efforts.

Services provided

Rex Camposagrado provided SEO, SEO Training for Editorial Staff, and social media training.

The Solution

rb graph
 

Rex started SEO work on the website in April 2017. In less than a year, the website showed a +396% increase in Organic Traffic and SEO as a traffic source accounted for 72% of their overall traffic.

 

Pro Trade Craft logo

 

Overview

Pro Trade Craft is a magazine that promotes craftsmanship in the building trades through best practices—building science, design, construction, safety.

The Problem

Pro Trade Craft Magazine’s main traffic sources came from direct, referral, email, and social media. They had very little organic traffic and they needed to improve their SEO efforts.

Services provided

Rex Camposagrado provided SEO, SEO Training for Editorial Staff, and social media training.

The Solution

pro Trade graph
 

Rex started SEO work on the website in April 2017. In less than a year, the website showed a +9500% increase in Organic Traffic and SEO as a traffic source accounted for 74% of their overall traffic.

 

Pro Remodeler Logo

 

Overview

Professional Remodeler provides breaking news, trends and best practices for the remodeling industry.

The Problem

Pro Remodeler’s main traffic sources came from direct, referral, email, and social media. They had very little organic traffic and they needed to improve their SEO efforts.

Services provided

Rex Camposagrado provided SEO, SEO Training for Editorial Staff, and social media training.

The Solution

proremodeler graph
 

Rex started SEO work on the website in April 2017. In less than a year, the website showed a +600% increase in Organic Traffic and SEO as a traffic source accounted for 68% of their overall traffic.

 

Kate C. headshot

Kate C. – Writer and Editor

“I am so grateful and honored to have worked with Rex. He taught me so much about best practices for SEO and digital content strategy, but more importantly, Rex taught me which resources to seek out so that down the line, I’ll be able to catch my own fish, so to speak.

Our website traffic and social media strategy regularly and vastly improved with Rex’s guidance and action items. Rex’s dedication and wealth of insight inspired me to do my best work as he does, creating a high-caliber collaboration for the benefit of far more than just ourselves.

Rex “is an SEO rock star — minus a rock star attitude.” Always willing to teach and look for answers, Rex has made a significant impact on our work, and on my career. I thank Rex, and recommend him highly as he has much to recommend the world.”

Pro Builder

 

Overview

Since 1936, Professional Builder has been a leading business-to-business media source for the U.S. housing industry, delivering award-winning content in print, digital, video, email, social, and in-person channels.

The Problem

Probuilder Magazine’s main traffic sources came from direct, referral, email, and social media. They had very little organic traffic and they needed to improve their SEO efforts.

Services provided

Rex Camposagrado provided SEO, SEO Training for Editorial Staff, and social media training.

The Solution

PB Graph

 

Rex started SEO work on the website in April 2017. In less than a year, the website showed a +450% increase in Organic Traffic and as a traffic source, SEO accounted for 71% of the overall traffic.

 

Susan B. headshot

Susan B. – Writer and Editor

“Rex is a consummate professional who really listened to the magazine editors at SGC and helped us elevate our SEO strategies. Whenever there was a problem, he took pains to provide a solution as quickly as possible. He is dedicated and enthusiastic about his work and very easy to work with, always taking the time to explain a new strategy or technique. Rex developed a series of monthly “Lunch and Learn” sessions to deepen our knowledge of SEO marketing and encourage a dialogue among the entire group.”

Awards & Accolades

BrightEdge, a global leader in enterprise organic search and content performance, honored Rex Camposagrado with a 2018 BrightEdge Edgies Award in San Francisco recognizing his acumen in SEO and content.

Rex was named a winner in the Edgies Awards’ Performance and Results category, which distinguishes companies and SEO professionals using the SEO/Content channel to drive business results. He was among the 200 or so companies, both Fortune 500 corporations and top agencies, nominated for the Edgies Awards. A panel of six judges selected seven winners across seven categories. Fellow nominees and winners included prominent brands such as Caterpillar, Merkle – UPMC, IBM, Cleveland Clinic, and UL.

BrightEdge Enterprise SEO Winner in 2018 for Performance and Results
BrightEdge SEO Awards Winner
Top Enterprise SEO Company
Top eCommerce SEO Company
Top Local SEO Company
Top SEO Agency in Naperville Illinois

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