Looking to boost your rankings and increase traffic with SEO in Evanston IL?
If you want to rank on Google and drive more users to your site, Rex Digital Marketing is the answer. With a team of Evanston SEO experts to create a customized strategy that drives high-converting users to your website, increases quality leads, boosts revenue, and above all, focuses on return on investment (ROI). No matter the project—big or small—you can count on our team in Evanston to help you achieve your SEO goals.
What is a search engine optimization?
Search engine optimization, or SEO, has a reputation for being the best way to boost your rankings and increase traffic. If you want more traffic and leads, the best way to make it happen is by optimizing your site for search engines. By working with our Evanston SEO team, we can make sure that your website is in tip-top shape and appropriately positioned for maximum SEO impact.
But how does SEO work?
SEO is an important part of your marketing strategy because it means that you’re getting found, and getting found means you’re getting more business. Our company specializes in local SEO, which means we will help bring customers from within a 30-mile radius of the city you’re looking to target. You’ll get a comprehensive report at the end of our work together that breaks down all the data on how we got there, who we reached and what they did after they saw your site.
Search engine optimization (SEO) is about more than just increasing your search rankings. It’s about attracting the right kind of traffic to your website. But how do you know where to start?
We can help you improve your search engine rankings in Evanston to help you generate more sales and leads.
We’re not just another Evanston SEO agency — we’re also a Google partner and an Enterprise SEO partner. We are an SEO boutique that doesn’t just help you achieve top search rankings; we help you generate leads that convert into sales, build brand awareness, and give you the tools to be successful online.
Ready to boost your online presence with SEO in Evanston IL?
Whether you’re just getting started with a new website or have been wading through the world of SEO for years, we can help. Our team of SEO experts has a dedicated focus on Evanston businesses, and we know how to make your site work for you. Whether you’re just getting started with a new website or have been wading through the world of SEO for years, we can help. Our team of Evanston SEO experts has a dedicated focus on Evanston businesses, and we know how to make your site work for you.
Here are just a few of the perks of working with us:
- Improve your website rankings
- Increase web traffic
- Increase organic conversions (leads, sales, brand awareness)
How to choose an SEO company in Evanston Illinois?
With our SEO services in Evanston, your website will be seen! Our team of Evanston SEO experts knows what it takes to get your site ranking at the top of search engine results pages (SERP). We’ll work with you to create a customized plan that fits your business goals and budget.
Our SEO process is proven and effective:
- Keyword research
- On-page optimization
- Technical SEO
- Off-Page SEO – Link building
- Content creation and marketing
- SEO Project Management
- SEO Reporting
Want to boost your search engine rankings, increase traffic, and generate leads? Rex Digital Marketing offers its two decades of digital marketing expertise and provides SEO services for companies in Evanston.
We know you want your company to rank well on the search engines, but the reality is that it takes a lot of work. With more than 200 factors determining where a website ranks on Google, it’s important to stay on top of all of them. This is why we’re here: to help you make sure that each SEO ranking factor is taken care of.
When we say “increase traffic,” what we really mean is “help you generate leads.” It all sounds fancy, but it boils down to this: we help you get more eyeballs on your site so that more people will buy from you. We use SEO best practices to improve your conversion rate and turn visitors into customers.
Let us do what we do best so that you can focus on doing what you do best: running your business!
Grow your business, get more customers and beat your competition – find out how.
We are NOT just another SEO agency. We are the Evanston SEO experts that provide high-quality SEO services to help your business grow.
Thanks to our SEO expert knowledge of search engines, we can help boost your rankings, increase traffic to your site, and increase conversions. That means more leads for you, and more sales for your business.
With our SEO services in Evanston, we’ll work with you to make sure you’re using the right keywords to increase traffic and raise brand awareness—and then we’ll regularly update your website and content to keep your rankings high.
SEO FAQs: What problems are you trying to solve?
Just because you’ve been in business longer doesn’t mean your digital marketing is stronger. In fact, a strong SEO campaign can quickly help your competition outrank you online, even if you’ve been on the top of the first page before. Below are just a few reasons why your competition may rank higher, even if their site seems worse than yours.
- Their site is more relevant, matching user intent better
- By understanding which questions users are asking, or what Keywords they are searching for on Google, your competition can tailor the content of their site to the intent of the user. This makes it more relevant to the keyword searched, satisfying both their customers and Google.
- Their site is more prominent online
- It’s much more than what’s on your site. Profiles on sites like Yelp, Facebook, and industry specific directories not only puts your business’ information on more places across the web, but builds a strong profile of links pointing to your site, both of which help visibility within the search engines.
- Users and Google like their site more
- Not only does your content need to be easy to read and your site simple to navigate for your customers, but Google needs to be able to do the very same. If either one cannot find the information they need in a timely manner, both your human and robotic audience will favor other sites.
If you can get your business listed in the Google Maps Pack (i.e. 3 Pack, Map Pack, Local 3 Pack) you have essentially hit SEO gold. Here at Rex Digital Marketing, this is what we suggest to score one of those coveted spots:
- The Optimal Location: The physical location is a large component of the map pack and the closer you are to downtown or the closer the searcher is to you the more likely your listing is to show in the Map Pack. Since you can’t change the physical location of your business targeting optimized keywords in titles and categories of your website is essential.
- Google My Business Profile: Ensure that your Google My Business profile is optimized and that you have exact information for your NAP (name, address, and phone number) score on your website as your Google profile. Add images that show the products, services, or concepts you provide and include informative descriptions and keyword phrases in your description to fully optimize your profile. You can also build links that point to your Google My Business profile to increase your chances.
Build Citations: Continue to build new listing profiles to increase the strength of not only your website, but also your brand name. The more links that you have pointing back to your webpage, the better. This includes reviews from previous customers. Gradually update directories that are most applicable to your service or industry, including:
- Yellow Pages
- Better Business Bureau
Well, as is the answer for many SEOs: it depends.
Long gone are the days of launching a website, optimizing your title tags, and ranking in a few weeks. You can’t launch a website and expect it to rank for competitive search queries overnight. It takes time for a website to perform organically as Google ranks relevant sites that have built up authority.
You need to earn your way to the top of Google and deserve to be there.
A good answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.
It might only take a few months to rank for a local term (e.g., plumber in [location]), whereas it could take years to rank a new website for, let’s say, the term “laptops.”
And Google’s John Mueller recently said that it could take up to a year for them to figure out where a new site should rank, and that fluctuations are expected during this timeframe.
Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.
When you run PPC ads, you’ll be charged for every single click that comes to your website through that channel. However, if your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes investment into skills and resources to rank a website on the SERPs.
If you’re able to rank your website at the top of the search engines, you’ll benefit from a stream of traffic that won’t have click costs associated with it, and that won’t stop when ads are turned off. Rank organically, and you’ll enjoy 24/7 visibility.
But let’s also remember that organic search is responsible for an average of 53% of total site traffic. If you’re ignoring SEO, your competitors are enjoying this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you’re a local business, sell online, or are a global enterprise, you need to be paying attention to your SEO strategy.
If your website isn’t ranking on Google, there are a few reasons why that could be. But first, head to Google and run a site: search for your website.
If you see your site’s web pages listed, you know that your site is indexed. Reasons why your website isn’t ranking could be that:
Your site is new and hasn’t built up sufficient authority to rank for competitive search queries. You can’t launch a website and expect to rank for your target queries overnight; you need to demonstrate that you deserve to rank.
Your content doesn’t match the searcher’s intent or lacks in-depth analysis or quality compared to the pages that rank for the queries you’re looking at. You need to ensure that the pages you serve are at least as good as, ideally better than, what’s already ranking.
If you don’t see any of your website’s pages listed, this means that it has not been indexed. Reasons for this could include:
Your website is blocking search engines from crawling it (usually in your robots.txt file) or is instructing them not to index it (generally using noindex tags). Resolve these blocks, and you should see your site indexed.
Your site has launched very recently (within a few days), and you have not submitted the site to Google or linked to it from anywhere, meaning it hasn’t yet been indexed. Set up Google Search Console and request indexing.
Your site has received a sitewide manual penalty for violating Google’s Webmaster Guidelines. This is rare and unlikely. However, you would need to have been using some seriously black-hat SEO tactics for this to happen.
You need to determine whether your website’s organic traffic has dropped suddenly or gradually over time.
If this has happened suddenly…
- Check whether or not your website has accidentally had noindex tags added. This can sometimes happen when developers move a site from a test environment to live, forgetting to remove these. If these are left in place, they will cause your website to be de-indexed. If you use WordPress, check:
Settings > Reading > Search Engine Visibility
This box should not be ticked.
- Check Google Search Console to see whether your site has been removed from the SERPs due to malware. If Googe deems that your site could be harmful to users, you may find that this happens, usually, if your site has been hacked. You can find out more about how to request a review once you’ve fixed the issues here.
- Your site may have been impacted by a manual action, although this is unlikely. You can check the manual actions report in Google Search Console by heading to:
Security & Manual Actions > Manual actions
If you see an issue listed, this is potentially the reason for your site’s traffic loss. If there is no issue listed, you can rest assured that this is not the problem.
You might have heard that Google hands out penalties to websites that violate their webmaster guidelines? There are two types of penalties; at least as far as webmasters go:
- Manual action penalties
- Algorithmic penalties (adjustments)
However, officially, algorithmic penalties (or adjustments) aren’t penalties. They’re the result of a site’s rankings changing because of the algorithm (for example, the Panda and Penguin algorithms) filtering a site due to the identification of manipulation.
A question that’s always asked is whether a business should invest in SEO, PPC, or both. It’s the age-old SEO vs. PPC debate.
In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions). But, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. Funds aren’t endless.
Even in this instance, it’s essential to balance a long-term SEO strategy with a small but targeted PPC campaign.
About Evanston Illinois
Evanston is a town in Illinois with a population of 74,587. Evanston is in Cook County and is one of the best places to live in Illinois. Living in Evanston offers residents an urban feel and most residents own their homes. In Evanston there are a lot of restaurants, coffee shops, and parks. Many young professionals live in Evanston and residents tend to be liberal. The public schools in Evanston are highly rated.