The internet is a very fickle place. One day you are the talk of the town, the other day no one knows you. This is why consistency is the key when it comes to running an online business. Whether you run an online store or a retail one in Chicago, you need to have a strong digital presence.
For this, all you need to do is improve your Chicago Search Engine Optimization (SEO) ranking. It sounds easier said than done.
Grow Your Business in Chicago With SEO
Many businesses in Chicago are using SEO to increase their sales. How is it possible, you may ask? It is simple. These days, a huge number of customers reach a brand via the internet. They either lookup for your store location on your website or buy your product online.
For that matter, they type the name of your business (or use keywords) in the search engine. Search engines like Google use “crawlers” to find out the best link to match your request. If you want to be on the list, you need to fulfill certain SEO criteria
Get on Social Media Bandwagon
Google has recently included social media platforms in its search results. It means that if you are active on social media, there is a high possibility you can rank higher on Google search. Post daily, engage with your fans, and listen to their complaints. You can use Facebook, Twitter, Instagram, Snapchat, TikTok, and Linked for this purpose.
When you become approachable on social media, the level of customer trust increases. Also, never ignore the value of Reviews. Good or bad, they give the impression that you listen and respond. You can always turn a negative review into a positive one by sorting a complaint as soon as possible. This is a great way to generate leads.
Create a Mobile-Responsive Website
A large number of visitors access websites via smartphones or
tablets. Only a mobile responsive site will perform in this case. If you build your website just for desktop customers, you will miss out on these customers. Many companies introduce apps, mobile adverts and text messages to entertain these users.
Customers have become smart. They want the best value of money when they are investing in something. Above all, they want to feel proud of a brand they are carrying. To them, businesses with more visibility on the internet are famous.
10 Best SEO Tips to Help Your Business Reach More Customers Online
1. Use Keywords
These are the words that searchers try to find you online with. First off, make a list of these words. Then make a strategic content plan incorporating all these words. Do not go overboard or ignore them altogether. In short, keep the keyword density right. This will make crawlers to pick up on your content immediately.
Aim for appearing on the first page of search engines to get noticed by your target audience. Offer them what they need.
As you conduct keyword research, you’ll want to focus on long tail keywords. These are keywords that contain three or more words. An example of a long tail keyword is “electricians in Chicago, IL.”
2. Integrate keywords on to your pages
Once you have your keywords selected, for your business in Chicago you’ll want to integrate them into your site. When Google crawls through your site, they look for keywords to understand the context of your page. By integrating your long-tail keywords into your site, your page will rank better for those results.
Keyword integration helps your audience, too. They will understand the context of your page better and determine whether it fits what they are seeking.
You can integrate keywords into numerous places. These places include the headings, titles, meta descriptions, and body text of your pages. When you integrate your keywords into these places, you will help your page rank better for those keywords.
As you integrate keywords, you need to be careful that you don’t overdo it. This can lead to keyword stuffing, which negatively impacts your ranking. Don’t force yourself to use the keyword on the page, but rather, use it where it flows when you are writing up your pages.
When you integrate keywords on your site, you will see your page rank better for those keywords.
3. Build Backlinks
If you want to help your site improve its SEO ranking, you need to earn backlinks. Backlinks are a crucial part of SEO. These are links that your business obtains from other credible sites. If you are a dentist in Chicago, you want to build credible backlinks related to your practice.
When you post valuable information on your site, credible sites may link to that content on their own site. This guides their visitors to your page.
Backlinks are vital to your SEO plan because they boost the trust and authority of your website. If Google sees that a credible site is linking to your site, they trust that your site is valuable and credible. They will boost your website’s ranking, so you can reach more leads.
One of the best ways to earn backlinks is through content creation. We’ll discuss the importance of content creation to your SEO ranking, but regarding backlinks, it’s a great way to get authority sites to link to your page. You can ask them to check out your content and if they like it, they may use it on their own page.
It’s a great way to build a relationship with an authoritative company. You can continually share your content with them and they can choose to link to it on their site. It will help boost your website’s SEO ranking, which will generate more valuable traffic to your site.
To help improve your website’s SEO ranking, you need to earn backlinks.
4. Analyze the competition
When you want to rank for a keyword, you need to look at your competition. You won’t be the only business that is trying to rank for your long-tail keyword. You to see who is ranking for your keyword.
The easiest way to do this is by conducting your own Google search. Conduct a search with your long-tail keyword and see who appears at the top of the results. Then take the time to check out their page.
When you look at their page, you can see what they are doing and what they aren’t doing. It’s an opportunity for you to evaluate your competition and figure out how you can get a leg upon them. You can create a better page that will drive more leads to your site.
By analyzing the competition, you will help your business succeed in creating a better page.
5. Create content
Content creation is one of the best things you can do to improve your SEO ranking. When you think of content creation, you may think about writing blog posts. The truth is there are more options than blog posts when it comes to content.
There are numerous types of content you can create to improve your site’s ranking. Content includes blogs, videos, infographics, eBooks, and other downloadable content. The point of content is to provide your audience with the helpful information they need.
Content is one of the best ways to drive incredible traffic for your business. If you want to improve your business’s SEO ranking, you need to invest in creating quality content for your audience.
6. Use video on your site
We mentioned video as one of the types of content you can create to draw leads to your site. This type of content is so valuable to your SEO plan that we wanted to talk about it separately.
As platforms like YouTube steadily rise in popularity, videos are becoming a crucial part of marketing. In fact, 63% of all Internet users regularly watch YouTube. With the popularity increasing, it is crucial that you use videos on your site.
Videos keep your audience engaged. It easier to get your audience invested and interested in a video than a block of text. It’s a great way to get your audience to interact with your site.
These videos also boost your SEO ranking. In fact, you are 53 times more likely to end up on the first page of Google results by incorporating a video on your page. Videos have a big impact on improving your site’s SEO ranking because they engage your audience and keep them on your page.
If you want to improve your site’s SEO ranking, you need to invest in making videos for your site.
7. Update your content
To successfully use content marketing, you will need to post often. You will accumulate many different blogs, videos, and other pieces of content. It is important that you keep this content current and updated.
As time goes on, things change in your industry. The important part is that you update your information to reflect the most current information.
When you update your content, you have an opportunity to republish it with new information. It’s a great way to drive organic traffic to your page and earn new leads. With the boost in traffic, you’ll improve your SEO ranking.
8. Link internally
Linking is an important part of SEO. You want to earn backlinks, but you also want to link internally to your own pages. When you link to pages on your own site, you keep leads on your page longer.
You can link to different pages through your content or on your important site pages. It is an opportunity for you to link to service pages, pricing pages, and other important pages that will help your audience consider converting.
Internal linking also helps Google discover new pages on your site. This is a great way to help Google find more of your relevant pages.
When you link internally, you keep leadings engaging with your page longer, which boosts your SEO ranking.
9. Fix broken links
As you grow and change your site, you will create new pages and move things around. When you move your pages, you may forget that other pages on your site link to that page. If people visit that page, they may click on the link and get an error message because the page is gone.
This can terminate a visitor’s session. If they come across a broken link, they may leave your site and try to find another one. You will drive leads away and make their visit time shorter, which doesn’t help your SEO ranking.
To avoid this, you need to update and fix broken links. You will need to review old content and check that the links are intact. You can do this occasionally to ensure that you are providing users with a great experience on your site.
When you fix broken links, you keep leads on your site longer. This will improve your site’s SEO ranking.
10. Ensure your page is running fast
Users hate waiting for slow-loading pages. If your site takes too long to load, they will leave your page and choose a competitor’s site. This will increase your bounce rate.
If you have a high bounce rate, it won’t help you improve your SEO ranking. You need to ensure that your page loads quickly, so you can keep leads from bouncing back to the search results.
You have two options to analyze your page’s speed. You can use Google PageSpeed Insights to check out your site and see how it performs. If you use PageSpeed Insights, you will need to take their suggestions and implement them yourself.
The second option is to use page speed services from Rex Digital marketing for your business in the Chicago area. This enables you to reap the benefits of improving your page’s speed while being able to take care of your business.
To provide a better user experience and keep leads engaged, you need to improve your site’s speed.