Search engine marketing (SEM) encompasses a wide array of terms, concepts, and acronyms. Most of them boil down to where your website ranks on a search engine results page. The ranking depends on whether you optimize your website for free tactics or purchase the ranking for paid tactics for user acceptance testing. It essentially comes …
Online shoppers are incredibly savvy. They know what they want, where to find it, and how much it should cost. With that in mind, e-commerce sites need to have robust eCommerce SEO strategies so buyers can easily find their products online. The following ten tips will help businesses and staffing agencies optimize their eCommerce SEO …
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When creating copy for Google, the content that you want to produce is called cornerstone content. A cornerstone is something that is basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what people need to know to make use of your website and do business with you. And when …
Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business. Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent. This has been especially true over the last year, …
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