Online shoppers are incredibly savvy. They know what they want, where to find it, and how much it should cost. With that in mind, e-commerce sites need to have robust eCommerce SEO strategies so buyers can easily find their products online.
The following ten tips will help businesses optimize their eCommerce SEO for increased traffic and conversion rates:
Test Your Targets With Google Ads
Google ads are a way to help you test your target keywords. It shows what people search for and how many people search for that word or phrase each month on Google Search results pages. Within Google Ads, there is a free tool called Google Keyword Planner. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
Google Keyword Planner also provides another way to create Search campaigns that are centered around in-depth keyword research.
Boost the Speed of Your Site
Create Original Content
Creating original content is one of the best ways to ensure your eCommerce site ranks well in search engines. This means not copying or rewriting existing content from other websites but instead producing fresh, informative, engaging articles, blog posts, and product descriptions. Google, the world’s biggest search engine, also takes notice of original content and takes it in as a factor for contributing to a website’s credibility, which increases its likelihood of ranking higher in search engine results for the keyword involved in the text. If you want to be seen, you need original, relevant content.
Enhance Category Page Optimization
Query-based category pages are a great way to get specific and relevant content in front of your potential customers. The best thing you can do is have all the products contained within one page. From this point, it’s about making sure that one page has an extremely high level of relevancy with what the user is looking for.
Write To Capture Buyers Intent
Content is king. To capture buyers’ intent, you need to write great content and make it easy for your readers to find that information by using the right keywords in the title tags, body copy, and image alt text. Buying intent, also known as buyer and purchasing intent, is the probability, the degree of willingness and inclination of consumers to buy a product or service within a certain period of time.
Consider Your Crawl Budget
Just like with any other aspect of SEO, you need to consider your crawl budget when optimizing your eCommerce site. Too many duplicates or low-quality pages can clog up the search engines’ crawlers and prevent them from indexing all of your high-quality content.
Fix Issues With Indexation
The first way to get your site better indexed is to make sure that you fix issues with indexation. It is an extremely common SEO problem and affects all websites, ranging from small WordPress blogs to big Sitecore and Shopify eCommerce websites.
The more serious cases of indexation bloat usually occur on eCommerce websites, as they tend to utilize user-friendly facetted navigations and filter lists, allowing users to quickly identify the products that they want.
Have a Clear Keyword Plan
When creating your eCommerce SEO strategy, it’s essential to have a clear idea of the keywords you want to target. This will help ensure that your site targets the right users and that your content is hitting the mark. Keyword Planning & Keyword Research is one of the most critical elements of SEO, although it doesn’t guarantee results, it does give you a boost in the right direction. If you are just getting started building your website, it is essential to implement this strategy right from the very beginning.
Have a Branded Link Building Plan
It is recommended to build links for your e-commerce site systematically, including using branded anchor text. Such a link-building plan should be directed towards getting the best value from internal, external, and brand awareness purposes.
Ensure Content Answers Users Questions
SEO should provide users with the information they’re looking for. This means that your eCommerce content must answer users’ questions clearly and concisely. Don’t make them search for answers elsewhere—guide them through your website and help them find what they need.
eCommerce SEO Tips That Work
The eCommerce landscape is constantly changing, so staying up-to-date on the latest eCommerce SEO tips and techniques is essential. These top ten eCommerce SEO tips will help you improve your website’s visibility and traffic. Implement them today and see the results for yourself.